Effective Promotion Using Lenticular Printing

Lenticular printing is quite unfamiliar to most people. It starts with combining (or interlacing) a series of images together to form one final file. That image file is then printed on a polymer lens. The lens is not a conventional one and has several tactile parallel ridges. The ridges in the lens will create depth effects (for 3D effects) and also will provide motion effects when turned.

Lenticular PrintingSome people call this as hologram printing, however that is a misnomer; lenticular printing is no way related to lasers or holograms. Lenticular prints might have several effects like flip, animation, extra 3-d depth, zoom and morph. The most common effect is the flip, where the lens flips to show alternate images when you turn the print. This form is quite affordable and usually has only 2 images. The animation effects in a print is very complex and can have up to 12 frames. There should be continuity between the images in the frames for an effective animation. Morph effect prints are nothing but flip lenticular prints where one image actually transforms in to another.

Lenticular printing for Advertising and Promotions:

The most common form of promotions is giving gift cards made up of lenticular prints. The gift cards may use 3-d depth effect or flip effect. Most DVD and BluRay covers today are made up of lenticulars. Casinoes have lenticular printed chips. Theatres and malls have lenticular posters as lobby displays. Lenticular handouts and pamphlets are effective way to promote your business/service.

Cost of lenticular printing?

The advances in printing technology have brought down the cost associated with lenticular production. Until recently vendors accepted minimum order quantity of around 3000 prints and the cost per print was around $1-5 depending on the surface area and the complexity of the print. Today you can place an order for even 250 pieces and price per print is around 20 cents (for business cards). Until recently, the lens used in printing was thick and the clarity was below par, but now with new technology, there is a tremendous improvement in clarity. The lens used today is also relatively very thin.

Today most vendors use only offset or digital printing and they usually deliver the prints in around 3 weeks. The main reason for a high delivery time is due to the labor-intensive pre-production processes.

Professional advertising agencies and marketing department of companies are constantly looking for innovative ways to promote product/services. Simple business cards and flyers will be mundane and unimpressive. Having 3D lenticular printing as a part of your marketing mix is a wise decision.



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