The folks over at Canon have reason to celebrate today as the online buying assistant Sortable have revealed that an even third of customers set out to buy Canon cameras. That’s a cool 7% over Nikon, which is favored by 26% of users.
What’s particularly interesting about the data that Sortable compiled is that customers are evenly split when it comes to point-and-shoot and DSLR cameras. 36% searched specifically for DSLRs, 36% searched specifically for point-and-shoots and 22% looked for mirrorless cameras. That leaves 6% of buyers who didn’t have a preference.
Sortable says that while Canon clearly holds the lead, the increased focus on mirrorless cameras could result in other companies making a legitimate run at the top spot.