If you’re planning to pick up a Hassleblad H4D – we’re very jealous, by the way – you may want to consider holding off for another week or two. Starting on March 12th, that H4D will be coming with a free copy of Adobe Photoshop Lightroom. It’s not a giant savings considering the cost of the camera, but it’s definitely a nice pack-in bonus.
“Integrating the Adobe platform with Hasselblad is a ground-breaking step,” says Hassleblad Marketing Director Chris Russell-Fish. “Changing platforms is always a challenge for time-starved photographers and digital operators but now all users can have the excellence of a Hasselblad image file married to the functionality and ease of use of Adobe Lightroom.”
If you’re used to the company’s proprietary Phocus software, don’t worry – Hassleblad still plans to support it.” As Fish puts it, “This new agreement is about providing choice for our customers.”