Despite the company’s financial difficulties, and analyst recommendations to shut off nonessential parts of the business, this is a headline we didn’t think we’d ever be posting. Kodak – a name that’s been synonymous with cameras as far back as we can remember – is closing the doors on its camera business.
Instead of retail products, Kodak will be focusing on business solutions. You’ll still see Kodak photo kiosks and dry lab stations as well as camera accessories, batteries and printers. They’re also keeping film capture and photo paper in the lineup. Still cameras, digital picture frames and video cameras, on the other hand, are on the way out.
“Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets,” says Kodak consumer business president Pradeep Jotwani. “Today’s announcement is the logical extension of that process.”