When initially announcing the price of the D4 and D800, an internal systems error caused the wrong prices to be announced by Nikon. The D4 should have been £5,289, the D800 £2,500 and the D800E £2,899. That’s around $300 more for the 800 and 800E and $800 more for the D4.
It’s a bummer for camera fans in the UK, but on the plus side, Nikon is being very cool to the folks who already ordered the new cameras. Even though the price has changed, anyone who already preordered the new cameras before March 24th is getting them for the same price that they preordered them for. Turns out it pays to preorder!