This year was a first for the PMA. Instead of having its own separate show, the Photo Marketing Association chose to move things around, opting to join up with CES. It seems the experiment was a success because the PMA will be going back again in 2013.
Allen Showalter has been elected as the association’s president this year, making him the first ever to serve two terms.
“This year was one of incredible change in our industry and at PMA,” he says. “There seemed to be as much variety in the challenges we faced as there are SKU’s in digital products! As a result, PMA is focused on building our support for all our members with increased communication